Peacock Price Hike: What This Means for Existing and New Customers

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NBCUniversal’s Peacock is joining the recent trend of streaming services hiking their prices. This marks the first increase for Peacock since its debut in 2020, a shift that is expected to impact both existing and new customers.

Peacock Price Increase Details

Effective from August 17th, the prices for both Peacock Premium and Premium Plus plans are set to rise. The Peacock Premium package, which includes ads, will go from $4.99 to $5.99 per month, while the mostly commercial-free Premium Plus package will rise from $9.99 to $11.99 per month. This change is scheduled to take effect immediately for new customers, while existing users will see the adjustment on their next billing cycle.

The annual pricing has also been adjusted. The Premium and Premium Plus annual subscriptions will now cost $59.99 and $119.99 respectively, a rise from the previous $49.99 and $99.99.

Peacock Price Change Table

PlanOld PriceNew Price
Premium Monthly$4.99$5.99
Premium Plus Monthly$9.99$11.99
Premium Annual$49.99$59.99
Premium Plus Annual$99.99$119.99

The Rationale for the Price Increase

NBCUniversal has positioned the price increase as a necessary step to continue investing in high-quality content and developing the user experience. In the three years since its launch, Peacock has added over 80,000 hours of content and projects to reach nearly 100,000 hours total over the coming year.

As of the first quarter of 2023, Peacock boasts 22 million subscribers, up over 60% year over year, according to Comcast. This hike allows Peacock to remain competitive in a market where most streaming services, including Disney+, Paramount+, Max (formerly HBO Max), YouTube TV, and Netflix, have recently increased their prices.

Implications for Customers

While the price increase may not be welcomed by customers, Peacock is banking on its extensive and expanding content library to retain subscribers. The platform’s lineup includes over 5,000 hours of live sports content, exclusive shows, and a vast library of film and TV titles. Among the exclusive content available are Premier League games, FIFA Women’s World Cup, NFL Wild Card Playoff Game, and shows like “Yellowstone,” “The Office,” “Parks and Recreation,” “New Girl,” and the Harry Potter movie series.

Despite the price hike, consumers who enjoy the service’s exclusive content and programming may still find value in subscribing. This increase also follows the removal of Peacock’s free tier for new customers earlier this year, further emphasizing the platform’s shift towards a fully paid model.

What can you watch on Peacock?

Peacock is a streaming service that offers a diverse range of content to suit every taste. From popular TV shows and movies to sports and live events, there’s always something interesting to watch. With new and original series such as “Based on a True Story” and “Hart to Heart”, it keeps audiences entertained with fresh content. Popular returning shows like “The Real Housewives of New York City” and “Below Deck Down Under” keep fans hooked.

Movie lovers can indulge in classics like “Jaws” or the “Hunger Games Trilogy”. Sports enthusiasts can follow events like the “Tour de France”, “Copa Mundial Femenina de la FIFA™”, or “PGA Tour”. Also, with a host of new content coming soon, Peacock ensures it caters to the evolving tastes of viewers.

Here are more contents you can watch on Peacock TV

New Peacock Originals:

  • “Based on a True Story” (Drama)
  • “Hart to Heart” (Comedy)
  • “Love Island USA” (Reality)

Popular TV Shows:

  • “The Real Housewives of New York City” (Reality)
  • “Below Deck Down Under” (Reality)
  • “America’s Got Talent” (Competition Reality)

Popular New Movies:

  • “Jaws” (Horror)
  • “Hunger Games Trilogy” (Action & Adventure)
  • “Polite Society” (Action & Adventure)

Sports on Peacock:

  • “Tour de France” (Cycling)
  • “Copa Mundial Femenina de la FIFA™” (Football)
  • “PGA Tour” (Golf)

Coming Soon to Peacock:

  • “Luann & Sonja: Welcome to Crappie Lake” (Reality)
  • “Twisted Metal” (Comedy)
  • “The Super Mario Bros. Movie” (Action & Adventure)

In addition, Peacock offers a variety of new and returning series, movies, and special events throughout July, including a new season of “America’s Got Talent”, the new “Twisted Metal” series, and live sports events like the Tour de France and the FIFA Women’s World Cup. There’s also a number of Hallmark titles, action, thriller & fantasy films, comedies, documentaries, and dramas that are being added.


While the price hike signals a notable change, Peacock’s expansion in content and growing subscriber base may well justify the increase for many users. However, it’s essential for subscribers to re-evaluate the cost-benefit equation and decide whether the service continues to provide value for them at the new price point. For potential new customers, now is an excellent time to take advantage of the lower price before the increase next month.

Posted in TV